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Meet Our Floral Story Tellers

Experts in floral artistry, we fuse passion with precision

As a team of wedding florists who deliver a detail-driven experience from the very moment you enquire. Specialising in weddings across London, Buckinghamshire and Hertfordshire, we have also established ourselves as one of the go-to floral designers for corporate events, product launches and private parties. Should you be looking for an expert wedding florist to cater for your bridal shower, engagement celebration or for corporate floral arranging, we welcome you to enquire.


We believe in the importance of transparency, offering you a selection of pricing options for fresh, silk and dried flowers, so that we can ensure our floristry work aligns with your investment and budget. To us, luxury is about quality as opposed to quantity, which is why we’ll provide you with advice on how you can make the most of your floral design throughout your wedding, advising where you can repurpose your flowers at various points within your day. We’ll collaborate with you to make the most of your blooms so they can be savoured, without compromising on style or quality. 

Meet Our Founder

A passion for curating detailed vision boards and providing an exceptional service

Freeda founded The Floral Décor in 2019 and is the first point of contact for all new couples from the initial enquiry, throughout the planning preparations and until the wedding day is over.

Having grown up in a family of florists, Freeda initially decided to go down the route of healthcare management, before revisiting her roots in floristry. With a passion for curating detailed vision boards and providing an exceptional service, Freeda loves nothing more than working with couples to achieve their flower-filled dreams.


Freeda’s favourite thing about her role as Founder of The Floral Décor is going above and beyond for her couples, before seeing everything come together flawlessly on the day. That is a feeling that will never get old…


"The most personalised, create and professional service out of all the suppliers at my wedding. Freeda was always available on Whatsapp for any questions. It is so much better than these large companies where you speak to a different person each week. Thank you so much"

A floral experience infused with care, creativity and complete intention…

Our small yet mighty team know the world of flowers inside out, working endlessly to ensure your wedding day is personalised to floral perfection. With decades of experience under our floristry aprons, our team bring a meticulous attention to detail to your wedding flowers, not to mention styling advice, seasonal expertise and a valued human connection.

As part of your experience with The Floral Decor, we source only the finest quality, premium flowers (fresh, silk and dried) from carefully selected suppliers across the UK and the world, bringing you only the best for your occasion.

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We infuse your event with emotion, atmosphere and elegance.

Embracing all styles of floral design, we offer fresh, silk and dried flowers, transforming stems into spectacular arrangements. In place of trends, we draw influence and inspiration from romantic, natural and classic styles of floristry.


As one of London’s most established wedding florists, we have had the honour of working at some of the Capital’s most coveted venues, including Syon Park, The NED, Mandarin Oriental London, The Connaught and more, not to mention alongside the industry’s sought-after planners and suppliers.

We infuse your event with emotion, atmosphere and elegance. From intimate occasions to avant-garde celebrations, we will collaborate with you to compose every element of your personalities, reflected through colours, textures and fragrance.

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